Here are three ways in which AI is already changing how social media is being used at scale across the industry: Developments over the past year have given us marketers the tools to make extremely sophisticated and time-consuming changes to how we do our day-to-day work. As the next evolutionary phase of the internet, Web 3.0 is built to solve problems related to privacy, security, ownership and governance of data using blockchain technology as the underlying infrastructure.ĪI, a defining feature of Web 3.0, is already making big waves across the industry. Over the past 18 months, I’ve been keeping a very close eye on conversations around Web 3.0. Trend One: Three ways AI is advancing how we use social media in business Digital Associate Director Ross Walker, Social Senior Account Director Filipa Hilario and Digital Senior Account Director Mirelle Hadad share where they think social media is heading in the next 12 months, how technology will play its part and where clients should be looking to maximise investment. So how do brands keep up with unbounded social trends? Where is social media going in 2023, and what impact will technology have on how brands use social to engage with their online audiences?Īt WE Communications, we always have a finger on the digital marketing pulse. Brands can learn what their audiences like and don't like, and from this, build and retain an engaged, online community. Here’s how brands can keep up.Īcross the B2B industry, social media is both a way to connect with and learn about current and prospective clients and customers. Advancements in tech are constantly changing social media.

2023 media trends